In a press conference this morning, the ECHL’s newest expansion team announced their name and logo as they will be the Bloomington Bison. The logo consists of Bison holding a hockey stick with red eyes as the Bison also wearing a top hat and. Bloomington has decided to use baby blue as their main colors. The team’s name and logo pay homage to the rich history of the Bloomington-Normal community. The branding incorporates elements inspired by former President Lincoln and the iconic Route 66, decommissioned in 1985.
The newest expansion city as been announcing info at a rapid pace with plans to join the league for next season.
“I’m thrilled to welcome hockey back to town,” said Mayor Mboka Mwilambwe. “We can’t wait to feel the energy on the ice and in the stands. Let the good times roll with the Bloomington Bison” in the teams press release.