Hockey Is For Everyone

The NHL’s Confusing Approach To Their ‘Hockey Is For Everyone’ Initiative

The NHL has forever been a league that has seemingly fallen behind when it comes to marketing to every potential fan possible. The marketing of the sport of Hockey, in general, has taken a hit in so many turns: the QMJHL banned fighting, Don Cherry was fired, and more political programming has found its way […]

Six women playing ball hockey on a light blue floor.

Capitals Partner with U.S. Women’s National Ball Hockey Team

The Washington Capitals have partnered with the U.S. Women’s National Ball Hockey Team to bring female hockey to the District. In conjunction with the ALL CAPS ALL HER program launched by the Capitals in 2021, the partnership will bring a handful of ball hockey-focused events to DC, Maryland, and Virginia (The DMV). First and foremost, […]

The Columbus Blue Jackets celebrated Hockey is for Everyone vs the Toronto Maple Leafs

Inclusive; not excluding any of the parties or groups involved in something Last night the Columbus Blue Jackets and Toronto Maple Leafs squared off at Nationwide Arena. A game that saw the Blue Jackets fall 3-0, but that was not the focus of the game. The Blue Jackets hosted a yearly NHL tradition: “Hockey is […]

Hockey Still Isn’t For Everyone

The NHL’s most recent Hockey Is For Everyone messaging was honestly a perfect metaphor. The words “homophobia,” “biphobia,” and “transphobia” were crossed out by lines bearing the relevant pride flag. And that was it. The NHL didn’t share any concrete, meaningful plans for removing those blights from the game. Those graphics showed quite succinctly that […]